There’s no question that Kaskus is the first and the largest community in Indonesia which also popularise their website as buying and selling place for their member. Coinciding with Social Media Week 2015, Kaskus launched new logo and a new feature in KASKUS website.
The launch is in line with the spirit of KASKUS in providing convenience and comfort for the Kaskuser in finding interesting content and products needed. In case you didn’t know, Kaskuser is a term for Kaskus members.
KASKUS also introduces new features in the Forum Jual Beli which provides detailed product information and interesting visualization also structured; such as quick review, more products from sellers, as well as sold out and got it stamp that will facilitate Kaskuser purchase transaction.
To enrich their Forum, KASKUS added new features: the addition of Hot Thread archive in the content, link recommendation for the Kaskuser, also a search feature enhancements to facilitate Kaskuser in finding a variety of interesting content in KASKUS.
Andrew Darwis, Founder and Chief Community Officer KASKUS stated, “Kaskuser and current trends encourage KASKUS continue to evolve and keep in line to meet their needs. We are excited to innovate in order to provide comfort and convenience of Kaskuser in uses KASKUS as a platform for interesting information search and purchase transaction. Change the logo and the addition of this new feature is expected to provide new experiences and meet their needs. ”
Ronny Sugiadha, Chief Marketing Officer KASKUS added, “Kaskuser is the core of KASKUS existence, so we will focus on promoting the comfort and convenience. We hope to meet the information that Kaskuser needs and become a platform for those who want to start become entrepreneurs through trading forums online. ”
When we asked Carolina Ardelia, PR & Partnership Manager Kaskus about new logo, she said that their new logo created by the internal team of Kaskus.
There’s no more outline logo design as before. Kaskus logo now becomes bold but still maintain the orange and blue color.
Check their logo philosophy here:
Currently, KASKUS has more than 8 million registered members and more than 30,000 communities in which it is active in the Forum and FJB. There are 28.000 “Want To Sell“ thread and their registered seller approximately more than 1.000.000 user. Sure, it’s a huge market.